Task Create an AI tool that turns a blogger’s audience into paying clients through three channels: paid subscriptions for personal consultations, direct sales of cosmetics from the store, and regular touchpoints with subscribers.
Problem A blogger with a loyal audience in skincare monetized it only through advertising integrations. Subscribers regularly asked questions about product selection, skincare routines, and solving skin issues — but each such request required a manual reply or went unanswered. The audience potential was not being realized: there was no tool that would simultaneously provide value to subscribers and generate revenue.
Solution Development of a multi-platform AI bot based on a dermatologist-consultant model, integrated with the blogger’s store and subscription system.
Functional modules
Skincare consultations
- Identifying skin type and concerns through a dialog-based questionnaire
- Personalized skincare routine recommendations based on the user’s answers
- Advice on ingredient compatibility and product application order
- Knowledge base on common skin concerns: acne, dryness, pigmentation, sensitivity
Monetization through subscriptions
- Free tier with basic recommendations to enter the funnel
- Paid subscription with advanced personal consultations and access to detailed ingredient breakdowns
- Automatic access management and subscription renewals
Store integration
- Recommendations of specific products from the blogger’s store assortment based on the user’s request
- Direct product links within the dialog
- Selections by budget, skin type, and goal
Multi-platform
- Unified bot logic and knowledge base across multiple platforms
- Synchronization of the user’s subscription status across platforms
- An interface adapted to the specifics of each platform
What results did we achieve
- The blogger’s audience began generating stable recurring income through subscriptions — a new monetization channel independent of advertising integrations
- Sales of store products increased thanks to personalized recommendations within the dialog — the bot became a full-fledged sales channel
- The number of touchpoints with the audience increased: subscribers return to the bot when new skincare questions arise, maintaining constant contact with the blogger’s brand