Lead Parser and Analytics for Educational Programs Developed an automated system for parsing leads from an educational platform
- Task Create a solution to automate the collection of data on prospective students and reduce the time employees spend on routine tasks related to reporting and the sales funnel for educational services.
- Problem The educational institution faced the need to manually collect and process data on applications for various training programs. Employees spent significant time monitoring educational platforms, manually preparing reports on application statuses, tracking operators and training periods. This led to delays in lead processing, inefficient resource allocation, and the loss of prospective students.
- Solution Implementation of an automated parsing and analytics system that independently collects data from educational platforms, structures lead information, and generates detailed reports on program performance.
System functional modules
Automatic parsing module
- Automatic collection of applications from educational platforms in real time
- Parsing data on training programs, application statuses, and contact information
- Integration with multiple lead sources simultaneously
- Automatic database updates without human intervention
Analytics and reporting system
- Automatic generation of summary tables with breakdowns by program
- Tracking application statuses from submission to enrollment
- Analyzing the performance of operators and sales managers
- Monitoring conversion by training periods and educational programs
Dashboard and data visualization
- Interactive graphs and charts on program performance
- Reports on conversion and ROI of educational campaigns
- Comparative analysis of the performance of different traffic sources
- Data export in convenient formats for further work
What results did we achieve
- Reduced the time for data collection and processing by 12 times, from 4-5 hours to 20-30 minutes per day
- Increased lead processing speed by 60% thanks to automatic notifications about new applications
- Increased enrollment conversion by 25% through prompt response to hot leads
- Full transparency of the sales funnel and the ability to make data-driven decisions in real time
- Optimized operator workflow through even workload distribution and performance monitoring